I’m a global marketing strategist with 10+ years of experience helping B2B brands grow through focused strategy and precise execution.
I’ve led marketing initiatives across the U.S., Canada, Latin America, Europe, and Asia-Pacific—working with companies ranging from fast-growing teams to global enterprises like Hewlett Packard Enterprise, Ingram Micro, and Iron Mountain.
My strength lies in bridging strategy and execution: aligning marketing, sales, and leadership around programs that actually move the business forward.
Services
Marketing Strategy & Go-To-Market (GTM)
Marketing Strategy & Go-To-Market (GTM)
Marketing Strategy & Go-To-Market (GTM)
- Go-to-market strategy & launch planning
- Commercial & sales alignment
- ICP definition & segmentation
- Budget planning & forecasting
- CRM Implementation
Account-Based Marketing (ABM)
Marketing Strategy & Go-To-Market (GTM)
Marketing Strategy & Go-To-Market (GTM)
- Tiered account strategy & orchestration
- Buyer journey mapping
- Personalized messaging & content frameworks
- Tools: 6sense, Folloze, Salesforce, HubSpot, Linkedin
Demand Generation & Field Marketing
Marketing Strategy & Go-To-Market (GTM)
Demand Generation & Field Marketing
- Integrated demand generation campaigns
- Field & regional marketing execution
- Partner & channel-led demand
- Performance tracking & optimization
- Digital Marketing
Partner & Channel Marketing
Marketing Strategy & Go-To-Market (GTM)
Demand Generation & Field Marketing
- Partner marketing strategy & enablement
- SMB & mid-market programs
- MDF planning & execution
- Global-to-local program scaling